Market Analysis and Promotional Structure

Sumthin' Special takes on a global approach for multiple reasons.  Primarily, however, because whether it is in musical preference, food selection, language, or any other decipherable measure of diversity, an inherent benefit exists in options.  In Hennepin County alone, per the 2000 Census, of the 1,000,000+ inhabitants, over 30% were born in another state and approximately 10% were born in another country.  Additionally, of the Total Population above the age of 5 years old, 4% speaks Spanish, 3% speaks some other Indo-European language, 3.75% speaks an Asian or Pacific Island language, and another 2% speaks some other language.  Most acquiescent to this entire discussion, from Acadian to Armenian, Brazilian to Norwegian, Egyptian to Trinidadian & Tobagonian, Minneapolitans claimed over 100 different ancestries.  Not only does this multiplicity work extremely well for this business model, but also so do the economics.  Between the ages of 21 and 44, Hennepin County alone has a population of over 440,000, both male and female.  Of the total households within this demographic, over 50% have an income above $50,000, 18% are over $100,000, and 4% are over $200,000. 

Promotion of Sumthin Special's various entertainment concepts is driven by tenacious execution.  As a sponsor, your company will clearly benefit from the extensive exposure central to the success of SS events.  Of primary importance is the internal support of the venues utilized.  This simply entails informing preexisting clientele of Sumthin Special's events.  Other mediums are as follows:

• Web Distribution: Use of various email and web-based forms of mass-communication, such as Sumthin' Special Online, Nextainment.com, Trendsetter Web, greeteatmeet.com, VIPInternational.com and numerous other web-based information networks. The combined reach and reiteration of this method of outreach numbers in the tens of thousands.

• Traditional Fliering: By far, the most effective and interactive method of promotion continues to be fliering. Via this technique, the hand-to-hand exchange adds a bit more emphasis to the promotion. Additionally, it gives the recipient the opportunity to attain clarification immediately. On average 15,000 to 20,000 fliers are dispensed per event.

• Post Cards/Direct Mailing: This method utilizes the mailing list acquired by both the promoter and the performing acts. This adds a personalized feel to the solicitation, and targets an audience that has already displayed a particular preference and interest.

• Print Media and Radio: The average consumer tends to respond to things after he/she has seen or heard something at least three times. With preexisting relationships already present with print media outlets such as Insight News, The Trendsetter, Spokesman Recorder and City Pages, and the Radio Stations, B96, KMOJ, and KDWB, our total reach feasibly reaches into the hundreds of thousands.